Froth & Fur makes audience-inspiring 3D animated spectaculars you can see in Times Square, Las Vegas, and on state-of-the-art tradeshow booths. We make 3D billboards of all kinds for screens seen by millions worldwide.
What Are 3D Billboards/3D Anamorphic Advertising?
3D billboards are one of the latest and coolest ways for advertisers to stand out. They capture your audience's imagination and present your message very uniquely. But in some way they're a modern take on a not-so-new creative idea.
Some of the very first anamorphic paintings existed in 1500 as painted by Leonardo Da Vinci. The idea was to create an optical illusion where, if you're viewing things as intended, something seems to jump right off the painting.
Today's anamorphic 3D billboard canvases are LED screens instead of paintings. They can have corners, curves, or they can just be typical flat screens. You can see them in Times Square, Las Vegas, London, Los Angeles, and other high-traffic locations. We make 3D animated billboards for tradeshow booths, too.
The Magic is in the Creative
The magic is in the creative execution and in where you stand: this is 3D animation that looks startlingly real when viewed from the correct angle. What's the "correct" angle? Well, if it's a corner billboard the best place to stand is at the corner. If it's a flat screen? You look straight at it. And blam! You get an optical illusion that makes objects look closer or farther away than they really are.
3D billboards immediately grab your audience's attention and pull them into the story. Leonardo would be proud.
Froth & Fur loves helping agencies and brands make them for everything from DOOH (Digital Out Of Home) spectaculars in Times Square to state-of-the-art tradeshow booths, to massive screens at corporate headquarters around the planet.
Testimonial
They were provided a story board and AV script for a 3D billboard that we needed to produce. The story board was fairly loose and left a lot open to interpretation, allowing them the freedom to integrate their vision and expertise into the project, which was greatly appreciated. The 2:30 long video involved a series of 3D simulations and optical illusions which required very specific projecting and lighting requirements, and had a very tight timeline to execute. The final deliverable was a video file that met our specific requirements to playback correctly on a large video wall. They were very responsive and their project management was one of the best experiences I have had.- Coty Creighton, Creative Director Unrivaled
Our 3D Animated Billboard Production Story
When we started our 3D animation team, we were contacted by a well-known Space Center in Florida about creating a 3D billboard talking about the history of NASA. After that, agencies and brands of all kinds came knocking.
It's rare that a week goes by without someone contacting us to ask about creating a 3D anamorphic billboard for them.
Frequently Asked Questions
What does a 3D animated billboard cost?
Every 3D billboard is a custom project, so the price depends on your particulars. A competitor says they cost as much as a car. They're not wrong. Because you can drive an old used Honda or a Lambo. Or anything in between.
What's the production process like?
A 3D billboard requires specialized 3D animation, simulation, and projection mapping expertise. Along with bigtime storytelling chops. We are with you every step of the way.
We start by working with you on story. We'll come up with concepts, then script, then storyboard.
Then we'll work with you on concept and execution.
Once the animation is complete, we test it. A lot. This can be on the actual screen it'll be shown on, for tradeshow 3D billboards especially. Or it could be a 3D walkthrough so you can see what it looks like from different angles before it's playing at Times Square or wherever.
Does your 3D billboard company only work with agencies?
We started out making 3D billboards for agencies only as a white label service. We love our agency partners and continue to work with them. And now we also work directly with brands who are ready to wow their audiences.
How can I learn more?
Contact us today to talk about your project.
One Of Our Sample 3D Animated Billboards
This is a relatively simple one we designed as part of a Times Square takeover. In this one, you're standing right at the corner looking up at 1500 Broadway. It's one of our favorite screens in New York City. And yeah- they really look like this in person!
Patrick Ortman is the CEO and founder of Froth & Fur, a boutique bicoastal video and animation studio that's worked with more than a dozen Fortune 500s, advertising agencies, and organizations to tell their stories from coast to coast. He's based in LA, and can often be found in NYC.