Los Angeles Commercial Production Company

Working with Froth & Fur was a fantastic experience. Patrick and the team brought creativity, professionalism, and a strong storytelling sensibility to our school campaign, helping turn a complex message into an ad that felt both compelling and authentic. Their attention to detail, collaborative spirit, and ability to translate vision into a polished final product made the process seamless, and the end result was something we were truly proud of.

This UCLA/NIMH project was a complex undertaking with a  ton of material, and we needed a video director and producer who "got"  the details without losing sight of the big picture. Patrick & team worked  closely with us throughout all phases of the production to deliver  videos that exceeded our expectations, both creatively and technically.  Patrick's dedication to the craft of filmmaking, and the team's attitude and  professionalism on set were a joy.

Patrick (the owner) impressed us with his immediately  fun/lighthearted demeanor, expertise on the latest video production  techniques/technologies, and ability to toss around big ideas and  visions in real-time during the first chat. What sealed the deal for us  was an interview we found with Patrick in an LA magazine/website that  showed him as a real person who didn't 'fall in line' with the boring  corporate world.

They opened our eyes to what was  possible -- technically & creatively -- to help shape and birth our  vision. From a seamless, virtual multi-coastal shoot (during COVID no less) to a passion-fueled production workflow from pre-viz to final cut,  Patrick and his diverse team created a creative partnership that  allowed us to move beyond just getting our ads out the door to producing  innovative, industry-influencing work. And just as important as all the nuts and bolts, Patrick and team  were just a pleasure to work with -- an often overlooked key ingredient  to success.

They were on the shortlist for our TV commercials from  the start. Patrick's work is excellent, and he's easy to work with. But  what impressed me most was how he took a real interest in our company.  He listened to my needs and wants, and he responded with ideas that fit  those needs and wants. When I came back with changes, he worked with me-  he did not try to force ideas that wouldn't work for us, nor did he  blindly do what we asked. Instead, he took an ownership role in the  process, and was a true creative partner.

I see so many awful, cheeseball spots in our market, it sure is nice to know someone out there knows how to do it right.