Client Review: Law Firm Commercial Production

Client Review: Commercials for Law Firm Big Al

Industry: Legal Services, 11-50 Employees
Budget: $25,000-$50,000

Background

Introduce your business and what you do there.

I’m the marketing director at a personal injury law firm. I take care of advertising, including website, radio, and TV.

Opportunity/Challenge

What challenge were you trying to address?

We were trying to make two high-quality commercials to help expand our brand and get more clients.

Solution

What was the scope of their involvement?

Initially, we scheduled a call. They called us back and explained how the process worked. We put down $3,000 to set up the initial planning stage, where they came up with ideas for the commercials. We could still back out after that, but we agreed to go forward.

The second phase was the actual production; they were involved all the way through. When they shot the commercials, we went to Los Angeles to be on the scene. Then, they took about four weeks to edit them. They sent them for approval, and we did 1–2 final edits before they were done.

We did two 30-second commercials. One of them was my idea, which they turned into a script. The other one was their idea, and we approved it. We used actors, and they took care of finding them, doing casting calls, sending screenshots for approval, and so on. We filmed in an office building, and they worked with different crews and production teams.

What is the team composition?

We only interacted with Patrick (Founder). He handled everything.

How did you come to work with them?

We found them through a Google search and emailed them.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?

One of the videos just went live today on a local TV station, and it’ll be on another TV station next week. Eventually, we’ll put it on our website. So far, everybody who has seen it has liked it a lot. They’ve said it looks professional. Overall, it was a cute video production, and the video was humorous, which was the idea.

How did they perform from a project management standpoint?

They exceeded our expectations. Some things ended up costing more for them. For example, the studio they rented was just rented for a number of hours, and they extended it. However, they didn’t charge us extra.

They were on top of everything, and we had good communication. We typically communicated via emails.

What did you find most impressive about them?

They were easy to work with and upfront about costs and other issues. They were clear in their communication, and Patrick was courteous. They handled the whole operation orderly and professionally, and we got exactly what we hoped.

Do you have any advice for potential customers?

Communicate clearly everything you want; put everything on the table.