An in-house agency (IHA) is when a brand has its own internal advertising/creative agency. Froth & Fur created customer story videos for this client, for omnichannel use including social, paid media, digital/web, and tradeshow/conferences
I am an ad agency veteran working as a Creative Director at an in-house Creative Agency.
To project manage, direct, client manage, DP and craft our customer success story.
To project manage, direct, client manage, DP and craft our customer success story. Assembly of talent to handle sound, DP, color, edit, and direct.
A team assembly of sound, DP, color, edit, and direct.
I have 10 years of customer video experience. I'm used to a certain level of craft. We pitched to a full-service agency we love to work with but they quoted 40k more. We got a note from our customer saying what a positive overall experience it was. My high bar of look and feel was met. Couldn't be happier with the asset and the process.
Patrick is sunny, bright, and while setting boundaries of feedback and amount of edits per timeline he's flexible to a degree- you're not taking advantage of him.
The client reaction. They couldn't have been happier. Which is the main thing when shooting testimonials.
I think Patrick has this pretty dialed in, even after being spoiled with huge agency.