MassMutual tasked us with finding ways to continue to grow the audience for their Coverpath insurance product. Their goal was to double their audience YoY, which we'd already helped them do once.
We suggested a 10 episode series of social-first that explained why Coverpath was the smart choice for life insurance. We focused each episode on a specific type of customer for which Coverpath was a great fit. We then wrote the series and shot it in Los Angeles.
What's more, the campaign was planned so that the client would also be able to use these commercials on connected TV/OTT.
The video campaign generated excitement, helped Coverpath meet their goal of doubling their audience again, and helped continue to develop the brand's voice. Also, it won 11 advertising agency awards for our innovative and funny takes on life insurance.
Patrick had a partnership mentality and a deep understanding of the financial services industry. He was part of the team and worked collaboratively with us in all phases of video production from concepting, to writing the script and interfacing with compliance, to the actual shooting.
What I love most about Patrick and team is that they treat us like a partner, not just a client. They genuinely cared about the success of each video we created and the impact they had on our users and engagement. They had a deep understanding of our brand and positioning, which made it easier to work together and deliver completed videos more quickly.