Right At School is the largest educational company for after school programs in the USA. They'd done videos in the past but it was time to really raise the bar with a brand film aimed at their audience of potential and current business partners as well as parents, school districts, and communities across the United States.
We pitched the idea of creating a heartfelt, authentic, yet stylized day in the life at Right At School. We worked with RAS' internal marketing team as we wrote the script. Then we collaborated with their project lead to plan and shoot the multi-city production on the West Coast.
We then created 3 TV commercials from the footage we shot for RAS to use for a connected TV campaign in key cities.
The brand film has debuted to universal acclaim, and you can still see it on Right At School's homepage. Here's what their Chief Marketing Officer had to say:
We have received nothing but exuberant feedback from all stakeholders - from our CEO to potential business partners who have been "blown away". I'm writing this review only one week after the project was completed and I can already say it's been worth it. This video will provide value to us for years to come (that is high praise considering the speed at which these types of videos usually lose relevancy). Kudos!