MassMutual tasked us with finding ways to grow the audience for their Coverpath insurance product. We suggested a series of social-first and funny commercials that explained why Coverpath was the smart choice for life insurance. We then wrote the series and shot it in Los Angeles. This social media video series has won 11 awards for our innovative take on explaining life insurance.
What I loved most about this very special commercial project is how much Wade Seward and marketing's Nicole Sampson at MassMutual trusted us. They actively encouraged us to really go for it with these commercials, so I put a lot of myself into them from writing through production and post. I'm super proud of the work we did together. Thank you, MassMutual!