San Francisco Video Production

How to Choose a Video Production Company

It can be hard to choose the right video partner, even if you're an experienced CMO or an IHA Creative Director. Here's some tips:

What Kind of Video Do You Need?

A great first step is to think about the type of video you need, because nobody does everything well. Even full-service video agencies have a sweet spot where we shine the brightest.

For instance, Froth & Fur especially stands out for our commercial video production (TV and social/digital), brand films (high-quality corporate videos), and 3D animated videos.

Are They Experienced?

Experience matters. What's more, the type of experience matters. If they just hit the record button for a corporate meeting that might not be relevant to your needs. Even if it was for Google or Apple. Poke around their website, watch some videos. Read some case studies and blog posts.

Do they have the type of experience that makes you confident enough to trust them with your brand's video storytelling?

Froth & Fur makes significant video projects for companies. We've worked with over a dozen Fortune 500s and brands you know. We also work with brands you'll know soon.

Do You Need Creative Services?

Not if you're just looking to record a meeting or event. But if your video is meant to help you get measurable business results you probably need creative services in pre-production. This includes concepts, scripting, and often storyboards.

Look for companies with concept ideation and scripting experience. Ask to see examples of videos they handled from creative through post. Maybe ask to see the scripts themselves. You'll get the picture pretty quickly.

Hint: even if you have a pretty good concept or even a basic script? You'll still need help making it the best it can be.

Do You Need a Director?

A good director contributes massively to your video's success. It used to be only advertising agencies had access to directors. They were jealously guarded secret weapons, presented to clients as almost mystical talents.

Then some of us (ahem) decided to go out and form our own companies, and here we are.

A director runs the show for you. They're the captain of the ship from pre-production through post, and they'll make sure your video is the best it can be. A good director knows how to get the best performances out of the actors (or non-actors). They know how to work with the crew to craft a video with the highest storytelling and production values possible. And they are there to ensure that the video meets or exceeds your vision and needs.

Our directors have helped our clients win over 30 awards and have completed projects for more than a dozen Fortune 500s.

Read Their Reviews

Last but not least, check out what their clients say. A great resource is Clutch.co. Some companies also have testimonials on their websites.

When you have your shortlist, it's time for a call.